Tuesday, June 9, 2015

Socially Conscious Businesses

So sometime last fall I read this book:Start Something That Matters

I really enjoyed it and it is on my list of books to purchase one day. I actually am thinking of checking it out at the library and rereading it soon. Check it out if it sounds interesting to you!

Anyways, ever since I read this book the idea of socially conscious businesses has always been at least a nagging thought in the back of my mind. I have always wanted to do something with my life to help people. Granted, I have about a dozen different things and ways I want to do that during my life, at least at the moment, I am sure more will come to me as I go through life, but helping people and honestly not working for someone else has always been a component of what I want to do for my work.

Socially conscious businesses are ones that strive to do more than simply make money. Whether they donate part of their profits, one to one products, work with small farmers, etc. they are striving to help others while also running a successful business. Probably the most well known example of this is the business Toms. The founder of this business is also the author of the book shown above. Toms is a one to one business, meaning that they donate a product/service for every product sold. Initially it was solely shoes. (See what I did there, sole? shoes?) For every pair of shoes they sold they donated a pair of shoes to individuals without shoes in third world countries. This business model helped them to soar and become incredibly popular. It is a great idea and something I greatly admire.

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